A Design Consultancy with more than 18 year experience within the industry. We work together with our clients to fit seamlessly into their design and development process offering innovative and creative solutions to enable them to move their ambitious plans into a reality.
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We create trend inspired, practical and commercial products that capture the detail in design and help your brand to evolve. Working with established brands, suppliers and Start-ups we are able to step in and help them through:
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Brand and Concept creation and development.
Design development and CAD work.
Colour and pattern development.
Graphic and print development.
Branding and signature details.
Fabric and trim development.
Product development.
Sustainability planning.
Range building.
Strategic planning.
Styling.
Art Direction.
I'm Tim Ellis, the Founder and Director. I decided to start This Modern Existence having previously worked with brands such as Nigel Cabourn, Timberland, Joules and Boden.
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I have spent the last 18+ years within the fashion industry leading the development and growth of these brands and honing my skill sets to now be in the position to offer this experience back to the industry.
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I love working with clients who need guidance, mentoring and strategic development to move forward, but also still love designing and developing products from concept through to production. Building great products to get great results.
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Over the years I have established my personal design philosophy of the 3 F’s and 3 E’s and use these as my guidelines when working with any client.
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Fabric, Fit & Functionality.
Excite, Evoke & Engage.
Fabric doesn't just mean what a piece of clothing is made out of, it also stand for the foundation of your business. Who are you? What do you stand for? Why you and not someone else?
How a garment looks, feels and more importantly make the wearer feel. We build products that fit the mould of your target customer and fulfil their needs.
Does the product do exactly what it should do? Performance is key to building and gaining trust from your customers. We ensure all design work is fit for use and falls into the required margins our clients set out.
How do you stand out? What makes you different? How do you capture the imagination of your audience? We build uniqueness in Colour, pattern, design detailing, fabric, visuals and tone of voice to be captivating.
Being emotive is important. We can help you find ways to capture the heart of your customer and make them fall in love with your brand.
Interaction and involvement with your customers is so important. We can build marketing messages for your brand that help your target audience understand how and why your product fits into their life and how they can benefit from it.