OUR DESIGN PHILOSOPHY
In simple terms....how and why we do what we do.
Over the years I have worked with a multitude of great leaders and founders of brands, learning from each of these in various differing ways.
At the forefront of what I have learnt over the years is the great product sells and when you lead with a strong design intent that is informed with data and then follow through on your big ideas....then brand traction is always achieved and to go along side this you see strong sales and customer retention!
I strip this back to my 3 F's & 3 E's and these are the foundations that we build our design philosophy on.
The 3 F's.
Fabric doesn't just mean what a piece of clothing is made out of, it also stand for the foundation of your business. Who are you? What do you stand for? Why you and not someone else?
How a garment looks, feels and more importantly make the wearer feel. We build products that fit the mould of your target customer and fulfil their needs.
Does the product do exactly what it should do? Performance is key to building and gaining trust from your customers. We ensure all design work is fit for use and falls into the required margins our clients set out.
The 3 E's.
How do you stand out? What makes you different? How do you capture the imagination of your audience? We build uniqueness in Colour, pattern, design detailing, fabric, visuals and tone of voice to be captivating.
Being emotive is important. We can help you find ways to capture the heart of your customer and make them fall in love with your brand.
Interaction and involvement with your customers is so important. We can build marketing messages for your brand that help your target audience understand how and why your product fits into their life and how they can benefit from it.