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CRAGHOPPERS - NATIONAL TRUST
Services Provided
Creative Direction, Clothing Design, Accessories Design, Colour Direction, Fabric Development.
Working together with Craghoppers and the National Trust on this collaboration to push the collection on further and add story telling to the product lines. We built a strong creative concept for the range looking at the roots of the Craghoppers brand and tying this in with one of the most popular National Trust locations - The Lake District.
Taking influence from Alfred Wainwright and his amazing books that captured the beauty of the Lakes through his walks and incredible hand drawings we linked this back into the collection through use of colour, patterns in print and graphics which all took inspiration from the roots he walked, the vistas he saw and the wildlife he came across an documented in his books to build a range of Mens and Womens products that had depth and meaning to both Craghoppers and the National Trust.
